Thanks for the free lesson.

Congrats to Alan for winning a free product from Jason.

+Faith

Very educational though. And one other thing I learned is not to second-guess myself so much. I would have actually gotten a few extra points if I had gone with my gut and not tried so hard to figure out what could possibly be the right answer…

Sort of in the vein of, hmmm, I’d go with this, but we have a quiz here and they’re probably trying to trick us etc. My answer to 19 actually started out very close to correct but then I thought, no, it couldn’t possibly be that easy, and so I started over, and really messed it up.

Thanks for an interesting lesson, Jason.

P.S.: I am just experimenting with PPC for the first time and am making some interesting discoveries as to which headline pulls best there too. Very cool actually, since it’s almost instant gratification! Though at the moment the numbers are still kind of low and so it’s hard to tell for sure

Good point about how things you think would perform better may not, unless you actually test it. People often forget that someone else’s frame of reference is different than their own. I’m kind of bummed about my performance. I guess it just goes to show that copywriting is both an art and a science. It has to be a perfect blend between the two. Too much of one and not enough of the other will lead you to have less than optimal copy.

Thanks for this info,

Jason

P.S. I figured I’d also pass this link along to you and everyone else who was interested in this. It’s not a self serving link or anything. I found this a while ago and it has helped me better understand copywriting headlines It’s at Jay Abraham’s site. He explains why some of the best performing headlines did so well:
http://www.abraham.com/articles/100_Greatest_Headlines_Ever_Written.html

Warmly,
Dan

This was instructive, Jason. Thanks!