Comments on: The “oh by the way” copywriting technique

By: Doug B

Doug B — Mon, 31 May 2010 22:47:37 +0000

Can scarcely believe I’m just now finding this one!

By the way, I love the “by the way” technique
and use it often, profitably with zest!

And just for those keeping score at home,
I’m in total agreement with the consensus
of fellow readers…your stuff is brilliant

Keep ‘em coming!

By: Airless

Airless — Tue, 04 May 2010 01:04:27 +0000

Wow, good story. I just now clicked a link to your blog and I’m already a fan.

By: Say It So They Buy It

Say It So They Buy It — Sat, 20 Jun 2009 22:13:07 +0000

Great to see someone else concentrating on copywriting since it’s so important to our online success. Thanks for sharing this.

Charlie Seymour Jr
http://twitter.com/UltimateWAHDads

By: Gary Jenkins

Gary Jenkins — Fri, 15 May 2009 07:56:55 +0000

Jason, I’d have to say I like this strategy much better than someone telling me their product is going to cure “cancer”, or “make me rich in a week” because it’s the latest, and greatest to come out.

Thanks,
Gary

By: Rodney

Rodney — Fri, 15 May 2009 07:43:15 +0000

Jason, great post. It could be useful to break down the process of coming up with the idea like you do in your 3 Hour Ad product. For example it may break down like this:

Product benefit analogy (using new cleaning product is more efficient like painting a house with a paint sprayer)
Use second part of analogy to bring up another problem (speaking of paint–many dangerous chemicals found in paint are in many household cleaners…)

Problem consequence analogy (chlorine kills bacteria like chemo kills cancer)
Use second part of analogy to bring up another problem (chemo kills cancer cells and good cells just like chlorine kills bad bacteria and YOU)

By the way Jason, your example was pretty good.

By: KenT

KenT — Fri, 15 May 2009 04:26:03 +0000

Jason, great post but you didn’t completely finish it. You forgot ONE very important point.
Hmm, let me help you…

“Oh by the way, if you want to experience more “Ah ha” moments like this for improving your copywriting “the Gary Halbert Swipe file” (halbertswipefile.com) is full of them.”

Well, I think you know what I mean. A great “Ah ha” post. I’m glad to be on your list. Now aren’t you glad to have subscribers like us on your list

By: Fladlien Groupie

Fladlien Groupie — Fri, 15 May 2009 04:25:04 +0000

Deborah Owen hand over your pocket book, thanks.(Was that short and direct enough?)

By: Deborah Owen

Deborah Owen — Fri, 15 May 2009 02:06:21 +0000

Sorry that I can’t agree with everyone. But people are different. Personally, I want to read an ad where someone gets to the point quickly. This kind of ad is similar to putting a twist on the end of a story. It works for stories, but I’m not sure how well I like it for articles. Thanks for sharing.

By: Debi

Debi — Fri, 15 May 2009 01:02:42 +0000

Hey Jason “Brilliant Rockstar” Fladlien~ This is Good Stuff… oh, and by the way, I think it’s very cool how you discovered this “by meticulously studying [brilliant] Gary Halbert Ads when … putting together [the brilliant] Gary Halbert Swipe File (halbertswipefile.com).” Heh. Mewonders: Is the “greased conversion chute” attributable to Halbert? Did he have an everchanging, air-quotable middle name? And, yeah, I like it when you share.

By: Larry L. Taylor

Larry L. Taylor — Thu, 14 May 2009 23:37:24 +0000

I like the “Columbo’ approach.

My question is: How can I apply this to an article?
To get the attention of the reader I need a Title.
How do I not ‘hit” them with the main point:” Treating water with chlorine is like treating cancer with chemotherapy. Both kill the bad but also the good.

“Oh by the way” slips up on the reader. This is okay in ad copy but in article writing, How do you start? Must have a provoking title to get attention and a description that creates interest.

A template for this might be a good product. How much?

Larry T.