Fladlien Productions

Let’s talk big business breakthroughs. I’ve had my share of them over the last 19 months. One thing I learned from perhaps the sharpest mind in direct marketing, Dan Kennedy, is that most business breakthroughs happen like this:

Something, without a lot of effort and little to no optimization starts working reasonably well.

Usually it’s something that, by accident, is getting okay to even good response. It’s not something you engineer, by intent… but once you notice it, you say… hmmm…. What if I actually focused more of my efforts here, and by deliberate intent, optimize it…

The result is a breakthrough.

For example, when I started email marketing I had no clue on how to do it. And I didn’t want to study other email marketer’s guides because frankly, I wasn’t that impressed. So I made it up as I went along. What I tried to do, more than anything, was to be different.

What I discovered was that if I came out and said I’m thinking about doing ______…. what’s your thoughts? It was much better than some fancy sneak upon them approach. Etc.

Once I realized that my down to earth email marketing tone was working like crazy, I then MADE SURE to optimize it, and as a result, my tiny list gets responses that are unheard of in our industry.

Here’s another breakthrough I figured out early in my career. The focus on this industry is information. We are in the information business, after all. But get this. I meet this copywriter Steve Schwartzman. He likes me, so he promotes something of mine to his list.

Roger Haeske, who happened to be a client Steve wrote for, liked my offer so he took me up on it. Roger has since bought several other products from me, including high end coaching. Roger liked me, so he referred people on his list to me. One such person was Martin Messier. Martin then went on to buy several of my products and one of my coaching programs, and became one of my star students.

Mainly because I met Steve Schwartzman, I’ve made several thousand dollars. I met him at the first seminar I went to, the Warrior Event last year in Austin, Texas.

Also at the seminar I met Robert Plank, PHP marketer wunderkind. We didn’t talk much, but we knew who each other was, and we got along pretty good. Then I went to another seminar in Philadelphia in June (JV Alert by Ken McCarthur) and met Robert again. That was the launching pad for our first joint venture.

We’ve since went on to do over one hundred thousand dollar in business together!

That’s the power of people. In this business, people are far greater than information and don’t you forget that. So I noticed, by almost accident, that going to those seminars and just casually meeting people was starting to make me a ton of money. So I started doing it by deliberate intent, to put my profits on steroids.

And it paid off. For example, my little brother Ryan, who was only 8, died of brain cancer on January 25th of this year. I was devastated. I knew if I didn’t do something great in his name, I’d go into depression. So what did I do? Organize one of the best webinar offers in history.

I started pulling out all my old business contacts that I had met at seminars. Called them one by one. In a few short days I had people promoting my offer, offering donations, volunteering as guest speakers, and just spreading the word. And we raised almost $15,000 which I used to pay for all the funeral costs and other incidentals.

I couldn’t have done that if I didn’t go to those seminars.

Let’s switch gears. Not only do I make good business connections, I make friends. I met Jaiver Diaz at a seminar, and to this day I still talk to him. You also get exposure. I met Armand Morin at a seminar, and he tried to set me up with 4 beautiful girls. Then he told his whole mastermind group about it the next day. Ryan Deiss saw the whole thing go down. You think either of those two will forget me?
One time at a seminar Marlon Sanders came down to visit me, and for 5 hours gave me some of the best coaching I’ve ever received. One time at a seminar, one of my clients Les Tatum came down to see me, and I took him and his wife out to dinner and it made their whole month!

I met Joe Lavery at a seminar and he shared with me a whole slew of strategies that will probably double my bank account this year.

I met Mary Wilhite at a seminar in March. Because of that meeting, she got us booked to do a one day workshop in Orlando, which was a smash success. Everybody in attendance loved it pretty much, so that led us to do another seminar. It’s in Dallas, Texas and takes place on May 29th and May 30th.

Not only do we have a lot of great information lined up for (10+ hours of content) but we’ve also got some great people there. People you can meet and later do wonderful things with as I have done. And it’s only a measly $97 to attend an event that has the power to completely change your life for the better.

I hope you go so I can meet you personally. You can check out the information at http://actionseminar.com. We only have a few more spots left because the conference room can only hold 50 people in it so please check it out and act on it. I have went to several seminars, and each one has paid off for me at least ten fold.

Hope to see you there!

Thanks,
Jason Fladlien