Comments on: Great Headlines And Why They’re Great

By: Jason Fladlien’s Blog » Blog Archive » My Other 6 Headlines

Jason Fladlien’s Blog » Blog Archive » My Other 6 Headlines — Tue, 14 Apr 2009 22:15:58 +0000

[...] I wrote a blog post talking about 4 out of the 10 types of headlines I use when writing my email copy, sales copy or [...]

By: Don

Don — Fri, 10 Apr 2009 03:20:10 +0000

You have a way of making the difficult seem simple. Good job.

By: Martin Smith

Martin Smith — Wed, 01 Apr 2009 06:23:34 +0000

Very good advice!

Any chance of a blog on the other 6 headline types?

Jane

********

Yes please! I was just about to ask the same question. Absolutely brilliant post Jason – I’m desperate for more….what are the other 6 headline types?

Thanks
Martin

By: nathaniel wilson

nathaniel wilson — Tue, 31 Mar 2009 20:48:20 +0000

thanks for your insight Jason

Nathaniel Wilson

By: Art

Art — Tue, 31 Mar 2009 15:06:37 +0000

Jason, I don’t think a headline has to provide a benefit as much as it needs to provoke curiosity or a need to know more about the subject at hand. Offering a benefit really does the same thing, ie how is this author going to give me this benefit; is this author qualified to give me this benefit; does this author know what he’s writing about?

By: Liz Tufte

Liz Tufte — Tue, 31 Mar 2009 04:53:51 +0000

Thanx, Jason! Excellent examples. What I like most about them is how short they are. The 4-line sales letter headline with a 2-line subhead (after a short 3-word lead in the top left corner) still works, but this approach is so much better for email subject lines and blog posts. Also as a surprise element for sales letters b/c ppl have become so accustomed to seeing the long headlines. I would also like to test them as meta titles.

By: Jane

Jane — Mon, 30 Mar 2009 17:44:37 +0000

Very good advice!

Any chance of a blog on the other 6 headline types?

Jane

By: Debi

Debi — Mon, 30 Mar 2009 15:16:15 +0000

Striving to *capture attention QUICKLY* is useful in so many circumstances — headlines, of course, but also PPC ad creation, html title tags (to “sell the click” if you’re marketing via SEO) and even tweets. It’s an excellent discipline, and I appreciate your insights.

By: Drew Laughlin

Drew Laughlin — Mon, 30 Mar 2009 13:14:46 +0000

Good stuff Jason. I’ve always fallen into the “benefit” style headlines. However, you provide good insight and I will certainly test these in my ads and ezine articles. Where’s the other six?

By: Scott Thrall

Scott Thrall — Mon, 30 Mar 2009 12:54:44 +0000

Hmmm, I will give it a try. Why not with the present benefit headline I only get about 2 percent who open the email. Thanks for your insight.