The Dirty Little Secret…

Let’s talk big business breakthroughs. I’ve had my share of them over the last 19 months. One thing I learned from perhaps the sharpest mind in direct marketing, Dan Kennedy, is that most business breakthroughs happen like this: Something, without a lot of effort and little to no optimization starts working reasonably well. Usually it’s [...]

The “oh by the way” copywriting technique

I’m about to share with you an advanced copywriting tactic that I’ve never really seen talked about by any of the great ad writers. It has to do with “flow” in your sales letter. How you introduce new selling points in a certain order that not only gives your copy momentum (thus sucking the reader [...]

What It Was Like Meeting John Carlton

Hello, Just got back from the Mass Control event in San Diego. It was pretty good. Got to meet some of my long time clients and friends like Dale Maxwell and Lance Tamashiro. The night before the event, I got a special invite to hang out for two hours with John Carlton, who is probably [...]

My Other 6 Headlines

Recently I wrote a blog post talking about 4 out of the 10  types of headlines I use when writing my email copy, sales copy or any time I need a really good headline. People loved that blog post, and wanted to know what the  other six were. So here they are: Instant Gratification This [...]

I cried on my birthday

Yesterday, April 7th, was my birthday. I spent it doing everything I love to do… I conducted two webinars,  did an hour and a half “follow up” video recording for our members at http://videosalestactics.com, and conducted two personal one-on-one coaching sessions. I still had time stop by my mom’s and visit her… cook a gourmet [...]

Feel Well, Do Well

What’s the trick for staying motivated? Well, the better you feel, the better you do. Here are some techniques I use to feel good as much as possible. Schedule In Gratitude Gratitude is not something that comes easily for most of us. We take for granted A LOT. That’s why you have to make it [...]

Great Headlines And Why They’re Great

In a sales letter, your headline is usually the second most important element, behind your offer. In email marketing and article marketing, you’re headline is everything. 4 out of 5 people will read your article based on the headline alone. Mess it up, and you miss 80% of your audience. I’m going to share with [...]

Do More

Here’s some stuff I’ve done over the last 5 days… I wrote 52 articles for a new membership site I’ll be launching soon Created 28 videos for that membership site Did 3 webinars Wrote a sales letter Did 4 personal coaching sessions (I’m always baffled more people don’t come to me for coaching…) And some [...]

5 Simple Tweaks to Increase Your Sales Letter Conversions

The “Power of 4″ Guarantee Almost every sales letter I write mentions my guarantee in at least 4 separate places. Usually, as soon as the offer is mentioned, I tie it to a guarantee. I also create a “guarantee section” with its own subhead and a whole chunk of copy dedicated to it. I re-iterate [...]

What is your biggest stumbling block with blogging?

Please leave your answer as comment. -Jason

« Previous Page — Next Page »