My 2 cents on the new law…

A certain three letter US agency has announced that on December 1st, new laws will go into place regarding using testimonials, claims and endorsements in advertisements.
Now, I’m not a lawyer, so don’t take the following as legal advice. Actually, when I was born God made me allergic to becoming a lawyer, [...]

The Real Meaning Behind Massive Action

A week ago I did a webinar with hundreds of people on it. I was sick as a dog.
Literally, it was all I could do to get out of bed to do the webinar. I gave it
my best shot and somehow pulled it off.
The next day I went to the doctor. While I was there [...]

3 Steps for Split Testing

I’ve been doing a lot of split testing lately, and it amazes me how
little things make a big difference. If you’re at a point where you’re
driving a lot of traffic and/or you need to try to fix a page that
isn’t converting well, do you know what you test first?
Almost everyone gets this wrong…
You don’t test [...]

3 little-known states of wealth attraction

Today I was sitting outside on my deck, writing a sales letter in my head. That’s how I do it these days – I map it all out in my mind, and then when I sit down I let my unconscious mind write it for me. I learned how to hypnotize myself to do [...]

What I Learned Putting on my First Seminar

I just got back from putting on my first seminar in Dallas, Texas with
Robert Plank and Mary Wilhite. We ended up bringing in about 30 people
to the event, which I consider pretty good for the first time. On
Friday I did two presentations, and on Saturday I spoke for over 5
hours!
Every time I’m at seminars, I [...]

The Dirty Little Secret…

Let’s talk big business breakthroughs. I’ve had my share of them over the last 19 months. One thing I learned from perhaps the sharpest mind in direct marketing, Dan Kennedy, is that most business breakthroughs happen like this:
Something, without a lot of effort and little to no optimization starts working reasonably well.
Usually it’s [...]

The “oh by the way” copywriting technique

I’m about to share with you an advanced copywriting tactic that I’ve never really seen talked about by any of the great ad writers.
It has to do with “flow” in your sales letter. How you introduce new selling points in a certain order that not only gives your copy momentum (thus sucking the reader in) [...]

What It Was Like Meeting John Carlton

Hello,
Just got back from the Mass Control event in San Diego. It was pretty good. Got to meet some of my long time clients and friends like Dale Maxwell and Lance Tamashiro.
The night before the event, I got a special invite to hang out for two hours with John Carlton, who is probably one of [...]

My Other 6 Headlines

Recently I wrote a blog post talking about 4 out of the 10  types of headlines I use when writing my email copy, sales copy or any time I need a really good headline.
People loved that blog post, and wanted to know what the  other six were. So here they are:
Instant Gratification
This is BY [...]

I cried on my birthday

Yesterday, April 7th, was my birthday. I spent it doing everything I love to do… I conducted two webinars,  did an hour and a half “follow up” video recording for our members at http://videosalestactics.com, and conducted two personal one-on-one coaching sessions.
I still had time stop by my mom’s and visit her… cook a gourmet vegetarian [...]

« Previous Page — Next Page »