before and after (pic enclosed)

What a difference ten weeks, some dedication and good instruction
make. Yep, the fat body on the left was me ten weeks back when I
started my new training program.

This made me think about Internet marketing. So many people want
immediate results. It made me think – what is immediate? To me, ten
weeks was pretty immediate for my transformation in fitness.

And it was only 45 minutes a day, six days a week of training. And
THAT motivated me to eat better. So if you start doing one thing right
in marketing, that will motivate you to do other things right. Example
- if you have a good product already done, you’re much more likely to
go after getting traffic with some tenacity.

The second thing is how easy it is to “lose” what you have. A year and
a half ago I was in excellent shape. Then I let it slip. I see the
same thing happening in marketing. People will get some good results,
and then get lazy… and pretty soon they have nothing. They might’ve
been on the path to writing 3 articles a day… and did it for 30
days. Then they gave up… when if they would’ve kept at it for the whole
year…

Who knows what results they would’ve achieved?

The other thing is consistency. I’m doing a copywriting class right
now, and the main theme I tell them over and over again – just write
sales letters. Lots of them. 2-3 a week at least. Do that, and follow
the SYSTEM I show you and you’ll be a damn good copywriter.

And that’s the next point – SYSTEM. With the fitness program I did, we
did certain things at certain times on certain days. It was a routine.
You need a marketing routine. Here’s mine – 3 hours a day.

3 hours a day means that there are 3 uninterrupted hours I spend
working on what I think is MOST important in my business at the time
that I should do it that day. Then the rest of the work day can be spent
on “secondary” tasks that also need to be finished.

What’s your routine?

When it comes to consuming information and training, here’s another
routine. Never spend more time studying than doing. If I bought a
course on membership sites… for every 1 hour I spent studying the
materials I’d immediately follow up with 1 hour of action.

For those who have attended some of my 3 hour “webinar marathon”
sessions, that’d mean AT LEAST 3 hours of action to follow up with it.

Routine. Consistency. Re-evaluation of “immediate”. Habituation. Those
four things can make all the difference.

I spoke at Jeff Mill’s event this weekend (Jeff Mill’s puts on an
EXCELLENT good event… I was grateful to be a part of it!) and a few
people came up to me and said “Jason, I NEED to make this work…”

I’d say: “stop right there. Don’t say another word. Don’t say need…
Say: What can I do to make this work?” Here’s why that’s important.
Need will force you to NEED instant results. NEED will force you to be
inconsistent as you ping-pong from one thing to another, getting more
desperate by the day.

NEED is the enemy of routine because the noise in your head created
from the NEED is too distracting. NEED is the wrong approach.

I wanted to get more healthy because I knew it’d make me feel better.
Live longer. Get more done. Give me a greater sense of self worth. And
so on.

So I made it a priority to make it happen. Because I knew I could do
it once I put my mind to it. And the same is true with your online
success. You can do it once you put your mind to it.

The questions are simple: “What can I do to provide FAR more value
than whatever I’m compensated for that value?”
“What must I do day in and day out to move toward providing that value?”
“What routines am I currently following that are preventing me from
providing that value, and what routines must I replace them with to
make providing that value possible?”

Then do it. And the results will actually be more “immediate” than
they ever have been before for you.

- Jason