A Profit Model That Almost Never Fails

July 27, 2010 by fladlien  
Filed under Uncategorized

I am going to show you how to set up a simple model that almost guarantees success… Quick, immediate, short term profits and long term profits. If you truly understand this model and its implications – And most importantly – You WORK this model…

It can be an easy 6 figure a year business. True.

Here’s how it works. Most people sell information products, which have the least intrinsic FACE value of any type of product you can sell.

That’s why they are usually sold with extremely clever marketing, great sales copy and a lot of trial and error before success is achieved.

That sucks for someone starting out or if you don’t possess (yet) great marketing skills. The key word here is FACE value. On their own, info products have almost no face value.

On the other hand, you know what has great face value? That can be sold with mediocre, or even poor marketing? And can still make you very wealthy?

Services. Because people GET something tangible, DONE FOR THEM, when the transaction is finished. There is inherent value in the offer itself, therefore it can make up for poor marketing.

Now the downside is service-based businesses do not bring in automated profits. You stop working, it stops working.

So what’s a great solution… That is easy to sell as if it were a “service based” offer… But still have the ability to be completely automated, bring in passive income and also be easy to scale?

The solution is “done for you” type of offers. This is where some, most or all of the initial front end work is done for the consumer… Making it EASIER for them to get the results they desired since you’ve already brought them many steps closer to achieve those results… Than if they bought a digital product.

Now let’s talk specifics. In Internet marketing, there are things that hold a lot of people back – Setting up websites, generating content, coming up with ideas that will ACTUALLY sell, finding the correct niche markets and so forth.

You can educate people on these things… Which is good… or you can automate and do these things for them… Which is better from a profits perspective.

Let’s inch even closer to the truth. In Internet marketing, it’s no secret that you can make money (if you do it right) with affiliate marketing. Even better,  review sites that get ranked high in the search engines for certain keyword terms can be a gold mine.

For example, a lot of people are searching for a term like “best anti-aging cream”. That’s a start. Drop that in your favorite keyword tool. If you don’t have one, use Google Keyword External Tool to start to do some research.

We’re looking for keyword terms that have little to no competition that have a decent search volume.

So I type the keyword phrase above in Google Keyword External Tool and start to do some digging. Here’s some interesting things I find. A lot of people have been searching for wrinkle creme – which is spelled wrong.

Further digging allows me to discover “wrinkle creme review” has little actual competition in the search engines, but decent search volume. “best over the counter wrinkle cream” also falls under that category. I know with a little bit of work I could get good rankings for both of those search terms.

That’s fine, but we’re not doing it for our own purposes. Here’s what we’re going to do instead… Do the initial ground work to get it going, but sell the site to other people.

Here’s the concept: we want to find 5 keyword terms that have high search volumes (over 2,000 searches a month) with low competition in Google (under 30,000 competitors when you search for the term in quotes).

Next – We take each term we find in quotes and write an article for it… Or we outsource the article writing to someone. Whatever. When we’re done, we have 5 articles optimized for different terms under the niche of wrinkle cream.

Now you set up that review site in WordPress with the 5 keyword articles in it. Optimize it as you would normally for a site you’d try to get ranked… As far as on page optimization goes. If you don’t know anything about SEO then there are hundreds of guides that can give you the gist very quickly.

What we do now is pick 3-5 wrinkle creams that have good affiliate programs that would seem to convert well from a “review site” style blog. Then we add those in to the blog in locations that we feel would best monetize those affiliate offers.

What’s next? Get an article spinner that’s decent quality and spin each of those 5 articles so that each article has 20 UNIQUE spins. Or you can pay someone to spin them for you. Whatever.

What you have got, when you are finished, is 20 “review sites in a box” that are each uniquely targeted at a niche that could make some money if you got some rankings in the search. You’ve already picked out the affiliate programs. You’ve already done the research. Picked the niche. Designed the site.

We’re almost done. What you do now is create a little pitch page offering your 20 review sites. You sell the set for $97. As a bonus you give them training (either stuff you create or private label rights to SEO guides) that shows them how to get it ranked high.

Then you explain why at $97 it’s such a good investment compared to all the value they get in return (which is significantly greater).

BONUS – You offer an upsell where you set the site up for them and host it for them for a nominal monthly fee. (You can make a lot of money doing this… You just take your own hosting account and partition packages off within it…)

Where can you sell these at? Warrior Forum is a great place. You can also start trying to attract joint venture partners and affiliates to sell them for you. Sitepoint. Even Flippa.com.

When you’re done, you’ve grossed close to $1900 in sales… without an upsell. Is that good or bad? Depends. If it took you a week, and after all other costs you made $1700, that might be good. Might not. That’s not the point.

The point is now you have a leveragable asset. There are two ways you can easily multiply your profits. If you sold out the first 20 real fast, here’s what you do – Make 20 more spins for each article, and then sell it again.

Or, you just set up ANOTHER review site in a box for another niche… And then sell that. You can sell more copies this time, or sell it at higher prices. You now have a list of buyers from the previous offer, so you can more easily sell your next package, as they will be your most targeted buyers.

Say you do this 5 or 10 times, now you have a lot of assets. You can then take it to the next level and start a membership site – Where each month the person gets access to two “review sites in a box” for just $47.

Then you can sell 250 spots a month, and spin 50 articles for each that they can pick and choose from, and you can have extensive SEO training in there (just interview others and put the content in the members area) and you can outsource the whole thing.

You can – On the backend – Upsell setting up the sites for them (again, outsource it at a profit) and discover all kinds of other monetization streams because your members will be asking for additional things… Which you can create packages, trainings, and additional offers for that you know are highly likely to sell.

Gee, sounds like a bit of work upfront, doesn’t it? Yep, it is. But that’s probably no more work than most people do in a 40 hour a week job that pays them only $7.50 an hour. And the reason why it’s so profitable to do this work is because most people WON’T do this work. That’s why they’ll pay you do it for them.

And this is the model where you can “do it for them” but on a one to many level, so you can make it a passive, scalable income stream.

I hope you see both the forest and the trees here. You can literally swipe the business model I’ve given you above and execute it.

Or you can use it to think deeper. “What similar ‘done for you’ type offers can I make that would be easy for me to create and have a large chance of succeeding right out of the gate?”

There you go – A simple model that… While it is front end intensive – Can very quickly be made scalable, outsourced, and easily taken to a six figure a year model once you have lain down the groundwork.

Comments

64 Responses to “A Profit Model That Almost Never Fails”
  1. Chad says:

    Hi Jason,

    Can you clarify the part where you say to “Sell 250 spots a month and spin 50 articles each”. Are you capping the membership at 250 a month?
    Also are these articles I write unique for each member or are the members expected to rewrite them so not everyone is using the same optimized content?

    Thanks Jason this is great stuff, now its time to get back to work.

  2. Norene says:

    I cannot tell you how much I learn from you! I am always in awe of how your mind works! It is like you have a million ideas just waiting to spill out. Thanks for this post! As always, it has given me many ideas!

  3. Irwandy says:

    I never can get enough of your idea’s jason,it’s very overwhelming to me actually,evendoe i’m still lacking a lot of skill to make this idea a reality but i’m sure this is a great model if you want to generate a long term income!

  4. Brad Pollina says:

    What a concept! Does sound like a lot of work, but does sound like it wold pay off if one put the time into it. Great idea! Thanks for sharing!

  5. Hi Jason,

    I just finished watching you via the Live Stream in Vegas and although I had gotten some of your reports in the past, I didn’t really take the time to get to know the man behind the smile. I have to say it was both very entertaining and extremely informative for the hour and a half that you gave us incredibly useful information. I had to come by and say thanks and grab a copy of this report so I can sit and read it cover to cover.

    Fantastic seminar along with the other folks, James J Jones, Tim Castleman, Wilson Mattos, Racheal Rofe and others. Just a great time.

    Thanks again, very much!

    James A
    http://www.professorofprofit.com

  6. carlos says:

    One question I have Jason (and I love your content) is about the 20 “review sites in a box” concept. Do you mean you take the 20 sets of spun articles each and create 20 WordPress blogs, with each blog containing 5 spun keyword targeted articles?

    Im thinking you don’t really have the “review sites in a box” part here unless you create the blog sites for the buyer also. Otherwise it seems like you’re just giving them a set of 5 articles each that they then have to place in a blog.

    thanks

  7. Trish Oleary says:

    Fantastic blog post Jason!! This is certainly a very doable business model for anyone if they set their mind to and get focused.

    In Gratitude,

    Trish

  8. I appreciate the post. No doubt there are many who would like it done for them and the $97 for an income stream is not out of line. Any dollar amount can be a hard sell if it is presented to a non-buying list. One reply asks if this blog has anything to do with the Word Press theme product release. I would hope so! The way I understand marketing info products is you try to produce complementary items so the reader has a selection of solutions to choose from based on the trust placed in the marketer. I would certainly want something that was created with an end use in mind.
    I also like the terse step by step presentation. In this short form it may appear to oversimplify the hard work ahead of someone choosing this idea on which to follow up, but that is what I like about Jason’s info. It has a beginning, middle, and end; straight info with no up-sell. You can take it with you and use it. If you read between the lines a little the business plan is all there…AND wrinkle cream(creme) as a search term is not going to go away any time soon, so the long term nature of residual income is there.

  9. Larry says:

    I have been impressed with your Products and the information you provide for a while now Jason. This post is no exception. Since it follows what I have been doing anyway, it takes only a little extra effort to build out a package like this. For some reason it also broke loose a flood of other ideas in my mind, I thank you for that!
    You mention a good quality content spinner, do you have any recommendations?

    Congrats on the new baby, My daughter is just over two and it has been the best part of my life, even though been fighting past a failed business. Children are amazing! You will have a blast. Thanks again for the great Info!

  10. Wendy says:

    On the face of it a good idea. However, just try to get $97 for the kind of site/blog it is suggested you create. Is it coincidence or is the fact that I have just received an email pushing this marketer’s new wordpress themes have something to do with the publication of this blog post?

  11. Andrea says:

    Thanks–good information. I may not do it exactly this way, but I was thinking of trying site-flipping at some point, and you’ve given me some good ideas.

  12. aging.8 says:

    Awesome page, I hadn’t noticed 48hourreport.com in the past in my surfing! Continiue the great work!

  13. Your buddy Dan K. talked about how it was so hard to keep filling the ol’ marketing funnel and then he got all his best students to market his stuff for a piece of all the future pie… it took him 30 years to learn that one and you are doing it already. It is going to be flat out amazing to see how much you grow in the next ten years let alone 30 years.

  14. Jason, I definitely think you are onto something here…

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