Fladlien Productions

Hello,

I was chatting on skype with my good friend
Marlon Sanders this morning on skype. In
addition to being the king of step by step
marketing, he’s also probably the sharpest
mind I know for coming up with “Big
ideas”.

He gave me one this morning about a topic
I believe is so powerful, that it could
be the next “made to stick” or “tipping point”
or a Seth Godin style hardcover biz pop
book.

If you know me, you know I have an “implementation
fetish”. As soon as I hear a good idea, I have
to act on it since I’ve conditioned myself
to do so.

This new book is on a very clever, hypnotic
way to get attention. I’ve actually been
using it a LOT lately and have seen a healthy
increase in sales, and also in face to face
communication outside of the business
world.

Anyway, here’s where you come in. I want to
include a lot of anecdotal stories to support
the different principles in my book about
getting attention.

The book is going to be interrupting people’s
natural patterns.

See, one of the flaws of the human mind is
our incredible ability to generalize stimuli.

Something happens to us once or twice – and
then we pretty much generalize is as an
inevitable outcome.

For example, a lot of people will set a big
goal… work at it for maybe a week (or less!)
and then it won’t work.

And then they often conclude either that
goal setting doesn’t work, or at least it doesn’t
work for them.

A had a client recently who told me that.
You know what my response was? “Yep, you’re right,
you’re absolutely horrible at setting goals. I don’t
think you could set a goal you could ever reach.
Ever. In fact, if you set a goal to be a miserable
failure, you’d probably fail at that, too!”

And guess what? They went on to argue with me
that they COULD set a goal and achieve it if they
went about it in the right way.

So I said “what would it take for you to start
out the RIGHT WAY this time?” And they proceeded
to tell me exactly what they needed to do differently.

At the end of the call the person thought I was
a genius. Can you believe I get paid $250 for this
stuff?

Awesome.

Back on tangent: what I did was interrupt their
pattern. Almost everybody else they would talk to
would say, “Goal setting does work. You just aren’t
going about it right. Blah blah blah”… and that’s
not as effective because they are so USED to hearing
that it doesn’t jar them, doesn’t challenge their
model of reality and doesn’t get them to THINK in
a different frame.

So here’s what I want from you – please post a response
with a time when you did something completely out
of the ordinary to help someone get a different result
or a different response.

It doesn’t have to be just business – it could be with
your children, a college at work, or even when you were
in school writing a paper.

Whatever.

It could even be an ad you saw. I just read an old
ad this morning with the headline “lingerie for men…”

Tell me that is NOT impossible to read on. That’s a
great way to interrupt someone’s normal pattern of how
they look at advertising – because it totally shocks
their system!

Anyway, if you have a great idea or story you’d like
to share with me, reply to this blog post and share it.

If I like it and want to use it, I’ll contact you
for permission. If I do use it, I will make sure to
give you credit in the book.

I’m excited about this! Looking forward to your input!

-Jason Fladlien