Fladlien Productions

Let’s talk big business breakthroughs. I’ve had my share of them over the last 19 months. One thing I learned from perhaps the sharpest mind in direct marketing, Dan Kennedy, is that most business breakthroughs happen like this:

Something, without a lot of effort and little to no optimization starts working reasonably well.

Usually it’s something that, by accident, is getting okay to even good response. It’s not something you engineer, by intent… but once you notice it, you say… hmmm…. What if I actually focused more of my efforts here, and by deliberate intent, optimize it…

The result is a breakthrough.

For example, when I started email marketing I had no clue on how to do it. And I didn’t want to study other email marketer’s guides because frankly, I wasn’t that impressed. So I made it up as I went along. What I tried to do, more than anything, was to be different.

What I discovered was that if I came out and said I’m thinking about doing ______…. what’s your thoughts? It was much better than some fancy sneak upon them approach. Etc.

Once I realized that my down to earth email marketing tone was working like crazy, I then MADE SURE to optimize it, and as a result, my tiny list gets responses that are unheard of in our industry.

Here’s another breakthrough I figured out early in my career. The focus on this industry is information. We are in the information business, after all. But get this. I meet this copywriter Steve Schwartzman. He likes me, so he promotes something of mine to his list.

Roger Haeske, who happened to be a client Steve wrote for, liked my offer so he took me up on it. Roger has since bought several other products from me, including high end coaching. Roger liked me, so he referred people on his list to me. One such person was Martin Messier. Martin then went on to buy several of my products and one of my coaching programs, and became one of my star students.

Mainly because I met Steve Schwartzman, I’ve made several thousand dollars. I met him at the first seminar I went to, the Warrior Event last year in Austin, Texas.

Also at the seminar I met Robert Plank, PHP marketer wunderkind. We didn’t talk much, but we knew who each other was, and we got along pretty good. Then I went to another seminar in Philadelphia in June (JV Alert by Ken McCarthur) and met Robert again. That was the launching pad for our first joint venture.

We’ve since went on to do over one hundred thousand dollar in business together!

That’s the power of people. In this business, people are far greater than information and don’t you forget that. So I noticed, by almost accident, that going to those seminars and just casually meeting people was starting to make me a ton of money. So I started doing it by deliberate intent, to put my profits on steroids.

And it paid off. For example, my little brother Ryan, who was only 8, died of brain cancer on January 25th of this year. I was devastated. I knew if I didn’t do something great in his name, I’d go into depression. So what did I do? Organize one of the best webinar offers in history.

I started pulling out all my old business contacts that I had met at seminars. Called them one by one. In a few short days I had people promoting my offer, offering donations, volunteering as guest speakers, and just spreading the word. And we raised almost $15,000 which I used to pay for all the funeral costs and other incidentals.

I couldn’t have done that if I didn’t go to those seminars.

Let’s switch gears. Not only do I make good business connections, I make friends. I met Jaiver Diaz at a seminar, and to this day I still talk to him. You also get exposure. I met Armand Morin at a seminar, and he tried to set me up with 4 beautiful girls. Then he told his whole mastermind group about it the next day. Ryan Deiss saw the whole thing go down. You think either of those two will forget me?
One time at a seminar Marlon Sanders came down to visit me, and for 5 hours gave me some of the best coaching I’ve ever received. One time at a seminar, one of my clients Les Tatum came down to see me, and I took him and his wife out to dinner and it made their whole month!

I met Joe Lavery at a seminar and he shared with me a whole slew of strategies that will probably double my bank account this year.

I met Mary Wilhite at a seminar in March. Because of that meeting, she got us booked to do a one day workshop in Orlando, which was a smash success. Everybody in attendance loved it pretty much, so that led us to do another seminar. It’s in Dallas, Texas and takes place on May 29th and May 30th.

Not only do we have a lot of great information lined up for (10+ hours of content) but we’ve also got some great people there. People you can meet and later do wonderful things with as I have done. And it’s only a measly $97 to attend an event that has the power to completely change your life for the better.

I hope you go so I can meet you personally. You can check out the information at http://actionseminar.com. We only have a few more spots left because the conference room can only hold 50 people in it so please check it out and act on it. I have went to several seminars, and each one has paid off for me at least ten fold.

Hope to see you there!

Thanks,
Jason Fladlien

I’m about to share with you an advanced copywriting tactic that I’ve never really seen talked about by any of the great ad writers.

It has to do with “flow” in your sales letter. How you introduce new selling points in a certain order that not only gives your copy momentum (thus sucking the reader in) but builds a persuasive case almost by accident.

A little warm up: the average copywriter tries to convince you that whatever he’s pitching is the latest, great, absolute best thing in the world, and you should buy it. The top level copywriters write with more finesse. They instead, lead you down a path that allows you to draw your own conclusions that what they are writing about is the latest, greatest absolute best thing in the world. But they don’t exactly come out and say it right away.

One more key piece of wisdom: the best approach to writing copy is the “rave review” approach. This is the “art” part of copy, but if you can master it, you should never have money worries again. Just think if a well known, famous blogger discovered your product, and without any motive other than just falling in love with your product, he wrote a rave review on his blog.

If you can get that tone in your copy, your sales should go through the roof.

There are several tricks I know that can help you do this, but here is one of the most effective I have ever discovered.

I figured it out by meticulously studying Gary Halbert Ads when I was putting together my Gary Halbert Swipe File (halbertswipefile.com).

Let me show you an example from an ad Gary Halbert Wrote:

Think about what this means: Even if the city where you live does a perfect job (it doesn’t; it doesn’t even come close) of purifying your water supply…

Your Water, After Traveling Through Several Miles Of Pipes,

Is Still Likely To Have Lots Of Horrible Stuff In It

When It Comes Out Of Your Faucet!

But, very likely, your city simply can’t do a perfect job of cleaning up your water supply. The problem is just too overwhelming. So, what they do is, they dump chlorine in the water! Which, in a way, is good… because… chlorine kills a lot of those nasty, disease-causing bugs in the water. But hey, you know why it is able to kill all those bugs? It’s very simple…

It’s Because Chlorine Is Poison!

That’s why most U.S. citizens have fewer cavities in their teeth these days: It’s because the chlorine in our drinking water kills those little organic microbes that eat away at the enamel on our teeth. However, using a poison like chlorine to kill the “bad guy” microbes is sort of like undergoing chemotherapy when you have cancer. In other words, not only do the cancer cells get zapped; many of your non-cancerous cells also get zapped… and often… your hair falls out, you get extremely tired and your zest for life is considerably diminished.

Speaking of cancer, there are five different articles in certified publications from the EPA, Massachusetts General Hospital, University of Alabama, University of Georgia, and the University of Florida that all prove…

Drinking Chlorinated Water

Increases Your Chances Of

Dying From Cancer By 44%!

Did you catch the example? It is the “oh by the way” transition from using the cancer metaphor as an example to illustrate a point to saying “speaking of cancer…”.

Damn, that’s brilliant.

Do you get what’s going on here? If Halbert just came out and said that drinking chlorinated water increases your chances of dying for cancer, it wouldn’t have as much power. Instead he used a set up. He’s taking the role of “rave review” and not “hard pitch sales person”.

This “oh by the way” set up is one of the most brilliant ways to weave in persuasion laced copy into your sales letters.

So how do you use it in your copy? It’s simple. Take that one big point you think is extremely powerful and persuasive. And instead of coming right and hitting your prospect over the head with it, try the “oh by the way” set up.

For example, let’s say you have a set of housecleaning supplies that are not only far better for the environment, but they get the job done quicker as well. No more waiting a long time for the dishes to “soak”, or for the chemical solution to “cut the crud” off your stove top or bathtub.

You might set it up like this:

these new house cleaning supplies work faster. Think about it like this: there are two ways to paint a house. You can do it by hand, or by sprayer. The sprayer will get the job done roughly 5 times as fast. Now get this: with a sprayer, you also get a better paint job because it applies much more paint. So it’s the best of both worlds. That’s what it likes with these cleaning products – quicker and better.

Speaking of paint, a recent study was done where they found several “carcinogenic ingredients” shared by the deadliest paints… and guess what? Those are also found in most common household cleaning products. What’s this mean? It’s simple: not only are you killing the environment with these cleaners… You’re killing yourself!

Okay, not the greatest example, but strong none-the-less. Far better than coming out and saying “you’re killing yourself!” The build up makes it much more natural. Hits the same benefits. But in a way that will allow them to come to their own conclusion before you even present it.

This is powerful, powerful stuff. All I did was follow a formula. Found a compelling piece of evidence. Set it up with a metaphor. This allowed me to then use it as a transition to present that compelling piece of evidence.

Now you tell me any other copywriter out there that is giving away secrets like this for free. Aren’t you glad you’re on my email list?