The Dirty Little Secret…

Let’s talk big business breakthroughs. I’ve had my share of them over the last 19 months. One thing I learned from perhaps the sharpest mind in direct marketing, Dan Kennedy, is that most business breakthroughs happen like this:
Something, without a lot of effort and little to no optimization starts working reasonably well.
Usually it’s [...]

The “oh by the way” copywriting technique

I’m about to share with you an advanced copywriting tactic that I’ve never really seen talked about by any of the great ad writers.
It has to do with “flow” in your sales letter. How you introduce new selling points in a certain order that not only gives your copy momentum (thus sucking the reader in) [...]