Archive for January, 2009

The Results of “Which Headline Pulled Best!”

Friday, January 23rd, 2009

I’m going to give you the results of yesterdays quiz as well as the winners!

First though, I want to thank everyone who participated. That means a lot to me.

Okay, now I missed -7… and so here’s who did better than me!

Robin Anthony, Rodney, Sean, Dan Klatt & Simon all missed -6 Jerry & Bert missed -5.

And the person with the best score was Alan Matthews, who only missed 4. Email me Alan, and I’ll give you a special gift – one of my products for free!

Nobody got #19 right, but Robyn and Sunshine came the closest.

Here areall the quiz answers, and explanations:

1. A. pulled more than 2 to 1. instant gratification!

2. A. gave a specific promise of benefit.

3. B. The keyword is YOU.

4. A. shows customers how much they are saving.

5. A.

6. B. pulled 20% better. spoke to a specific audience.

7. B. 27% increase in requests because of added promise of benefit

8. A Pulled 3 times better.

9. B. Pictures are usually better eye-catchers than words

10. B.

11. B. has curiosity and benefit in one headline.

12. B.

13. A. pulled 2 times as much, because message B has been repeated so often the audience was bored and few read it.

14. B. The reason the headline made sense because it tied with the fact that most volvos are driven for 11 years in Sweden. and by then it’s paid for.

15. A. pulled twice s much reader interest.

16. A. Pulled 50% better. offer free information.

17. A.

18. B. This headline was the result of asking buyers of the product WHY they bought the product, and they replied, “it feels good when my eyes are tired.”

19. They are in reverse order 5-4-3-2-1. research revealed the word “free” used its customary magic as well as the words “ho to”

20. A tie. Both pulled the same.

Takeaways from all this – a lot of time, even the best copywriter doesn’t KNOW for sure what ad will work best. You figure it out with testing. Other things to take in mind are market place awareness. In some cases, one headline SHOULD’VE out pulled another, but didn’t because the market place was burned out on those type of headlines.

Also, number 14 is real instructive, because it shows you that you absolutely must know what customer you’re writing for if you want to write really good headlines.

Thanks again for taking the quiz. I hope you found it as instructive as I did!

-Jason

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Which Headline Pulled Best?

Thursday, January 22nd, 2009

I love my clients. Thanks to a recent client of mine (TOM!) I was able to get my hands on some ultra-rare Gary Halbert material.

In one of the manuals was a little quiz called “which headline pulled best?”. I’m a sucker for these things, and I fancy myself to be pretty good at this copywriting stuff. So I took the quiz.

Results? I bombed! I got only 13 out of 20 right. That’s a D on the grading scale.

However, I learned a lot from taking this, once I read the answers and explanations, and found it so instructive I wanted to share it with you.

So here’s what I want you to do. Take the quiz, and post your answers in the bog. Then tomorrow I’ll come back with the results and the explanations for why which ads pulled better.

Here is the quiz:

1. A) Push Button shave cream
B) Moisturized Shave Cream

2. A) How to get rid of an “inferiority complex”
B) The writings in these immortal books are as strong as the mightiest deeds of history

3. A) thousands suffer from sick nerves and don’t know it
B) have you these symptoms of nervous exhaustion?

4. a) Would you buy a $30 shirt on sale for $14.99
B) Half price sale on shirts!

5. A) The name of this jacket is Manana. But at $30 you better buy it today
B) It’s from Mexico. It’s handmade. And it’s only $30.

6. A)Save one gallon of gas in every ten
B) Car owners! Save one gallon of gas in every ten

7. A) Hay fever!
B) Dry up hay fever!

8. A) This is the ad we had to cancel three months ago because we sold them so fast
B) All leather handbags for only $28 (The last time we ran this ad we sold out in 48 hours!)

9. Which ad will be better read?
A) If the headline is above the picture?
B) If the headline is below the picture?

10. A) men’s thick terry robes, $65
B) We first saw these in the Carillon Hotel on the Place de la Concorde in Paris

11. A) Women’s sweater sale at below wholesale price $19.99
B) Would you buy a woman’s $65 sweater for $19.99

12. A) we go to Helsinki and back for our customers
B) “In our 38 years in business, we never sold so much of one item in so short a time – Milton Gordon

13. A)“My insurance company? New England life of course. Why?
B) The far sighted man from new England life can show you how you could get 30 years of life insurance – and then get back all the money you put in.

14.A) If you really want to impress someone with your car, tell him it’s paid for
B) “When we built the Volvo to last 11 years, we didn’t forget you’d be sitting in it for 11 years”

15. A) Here are two easy ways to build your sales of cooling system parts
B) New Gates charge announces tune-ups: $12 flat rte on cooling system

16. A) What is buffered aspirin?
B) how to stop a headache without upsetting your stomach

17. A) I never bought stocks before – how do I go about it?
B) What do I own when I own a share of stock?

18. A) use these eyedrops for bloodshot eyes
B) How to give quick rest to tired eyes

19. Rate these headlines in order of which pulled best (1) and which pulled worst (50 for these advertisements for a trade magazine
[ ] How to talk to a horse
[ ] Free way to start horsing around
[ ] How to adopt a horse
[ ] free gift if you love horses
[ ] Free lessons in horse training

20. A) Now try this vitamin.
B) Now try the vitamin of champions.

Take the quiz and post your answers in a reply to this blog!

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Upcoming Productivity Seminar Details

Thursday, January 8th, 2009

This Monday, on January 12th, at 6:30 PM central time I am holding a two hour long productivity seminar.

Here’s how it’s going to work. I am limiting the number of seats to 20, that way I can focus on each individual in attendance.

For the first 30-45 minutes of the seminar I am going to share with you new productivity secrets I have discovered and systematized. If you’ve seem my regular time management stuff (imtimemanagement.com), this is like that… on crack.

I’ve now learned shortcuts and quicker ways to get the same results when it comes to productivity, so I’m going to be sharing that with you. Basically, I have found a way to show you in 45 minutes what it used to take me 4 hours to teach for reaching peak productivity.

But it gets better: in the second half of the seminar, it’s going to be all about YOU. Here’s how it’s going to work. For anyone who wishes to participate, I am going to work with you in front of the group. I am going to take your NUMBER 1 time management problem and solve it on the spot.

I know I can do this because I do it all the time with my coaching clients. I doubled a recent client’s productivity in one 5 minute conversation. So what I’ll do is ask you what your number 1 problem is, and then I’ll create a solution for you so you’re no longer hung up on it. Then, I’ll take it a step further by showing you how to take the system and turn it into an unconscious habit as quickly as possible.

That’s when you’re dangerous. Here’s a secret: I rarely have to “force” myself into being productive. It’s become a by-product of who I am. And I got there simply because I took my systems and made them unconscious habits… so they are now my “default setting” so to speak.

I’ll do the same for you.

Then, the second thing I’ll do is take whatever goal or project you want to accomplish and complete, and give you a step by step, shortcut time management system for completing it so by the time the class is over you’ll have:

1.My newest and most current productivity secrets
2.A solution to your biggest problem that’s preventing you from being more productive
3.A step by step guide to complete whatever project or goal you’d like to complete next

How much his this going to be? Actually, the productivity seminar is going to be “free” technically . We have a limited number of spots left in the Daily Seminar Membership Site, and I’m trying to fill them up ASAP. So, to gain access to this productivity seminar, you’re going to have to enroll in a one month membership for $47 to the daily seminar membership site.

Right now, we have over 7.6 hours of training and 1.2 gb of content available. So you’re going to get a month of the membership and the exclusive seminar together.

On it’s own, just for the productivity seminar I could easily charge $97. And the Daily Seminar in itself has over thousands of dollars of value in it. So this is a really good deal.

(and don’t worry, if you’re a member already of daily seminar, then I’m going to hold a special webinar just for you as well.)

The spots to the productivity seminar are going to open up on saturday morning at 10 AM central time. They are extremely limited (only 20) and will sell out soon, like all of my webinar programs have done in the past.

So if this is something you’re interested, keep that date open.

If you’d like to know more details about the seminar, the content covered, or any questions about the offer, or just anything about time management in general, please leave a comment to this post.

Thanks
Jason

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