Archive for December, 2008

Help Me Choose My Next Webinar

Saturday, December 27th, 2008


For a while now I’ve been wanting to hold a 2 hour webinar going “deeper” into some of the techniques I use that bring in a lot of my profits. I want it to be a small webinar of around 20 people, so not only can I go over my techniques more in depth, but make sure I “tailor-make” systems for each active individual in attendance.

I have three different webinars I’d like to hold, and instead of just picking one, I figured I’d see which one you were most interested.

So here are the three choices:

“Building Your Own Productivity System” – I am doing more personal, one on one coaching for productivity and getting more things done. What I would like to do is share some of my newly discovered techniques… and then work with each individual on the webinar to find their one biggest “bottleneck”. I know from personal experience that almost 100% of the time I can come up with a “5 minute solution” that will instantly make them almost twice as productive.

“$40/hr Ghostwriting System” Again, I’ve taken several individuals and got them up to over $40 an hour in less than a week as ghostwriters. I do a lot of personal coaching here, though, and I still see people making huge mistakes that can be easily corrected. If we did this webinar, I’d lay out and step by step plan for each individual to make sure they do it right, right off the bat. The biggest problem is how people try to get clients, and I can show you how to easily correct that with my personal guidance.

“Getting Copywriting Clients” — I personally don’t even TRY to get clients, and they come out of the wood works wanting to hire me. Once I figured out how I was attracting these clients, it was easy to design a strategy around it to teach people how to do the same. This is much different than normal prospecting methods I and everyone else have taught in the past. The trick is creating systems to make them come to you, and going after very specific niches.

Which webinar would you be most interested in attending? Once I get some feedback, I’ll give you some more details about the webinar, the tuition (it’s going to be really low, actually — under $60) and also a new technique I’m experimenting with that I think will help you get quicker and better results from the webinar.

But for now, please post your feedback on which one of the three webinars would interest you the most, and also anything you’d like me to go over in the webinar.

Thanks,
Jason

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Ghostwriting Gold — A Case Study From One of My Clients

Tuesday, December 23rd, 2008

I got started in internet marketing by ghostwriting. Before that, I was painting houses and it completely sucked — I’m philosophically opposed to manual labor. Within one day of deciding to do it, I had a website up, some article samples, and three clients. Within a week I was making $40 an hour as an internet ghostwriter.

(By the way I even created a system that anyone can follow and do that same — you can check it out at http://ghostwritingsystem.com)

Anyway, one day I was browsing the warrior forum, and noticed a thread where Mike Pomposello was talking about how my article writing methods allowed him to make even more than $40 an hour in less than week. He was really knocking it out of the park, and was giving a lot of praise to my article writing system.

I like when that happens.

So I emailed Mike and asked him if I could do a case study for my clients. He agreed and we got on the call.

Here’s Mike’s story…

First, he’s only 18 years old and a freshman in college. But he took my article writing formula, and just posted one simple thread in the Digital Point forum for his article writing services. Pretty soon, he was booked up. In fact, he quickly got so much work that he had to start employing other ghost writers.

In an interesting turn of events, he landed a huge corporate client… we’re talking about a company that does millions a year, and needs content all the time. He did good work, and pretty soon got a reputation, so a lot of big corporate clients started coming to him. (A great niche to work in, by the way)

Keep in mind, he was only 17 at the time!

What’s great is Mike then quickly made the transition from freelance writer to business manager. He got a team of writers to do the work for him, so he could just focus on marketing and booking clients. Now he works about 10% as hard to earn the same income.

Some of the strategies he shared with me on the call were amazing for how he handles clients. He uses a strategy I teach called ‘take away selling’ and also has some interesting techniques for handling clients that I think you’ll find valuable.

You can download the call here:
http://signaturementors.s3.amazonaws.com/mikecall.zip

The call starts off a bit slow, but really picks up at the end. If you use article marketing at all, do any ghostwriting, or just need to start making cash asap, you’re going to want to listen to this call. Mike has a model that’s easily to duplicate, costs practically nothing to implement, and can get quick results.

So do yourself a favor and check it out. Then, post what your comments, questions and takeaways from this interview below, as well as any other questions you have about ghostwriting.

-Jason

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Practical NLP in action

Wednesday, December 17th, 2008

This is going to be a rather personal blog post, so be forewarned. I am sharing it with for two reasons. First, it helps me by opening up and sharing a lot of things I have been carrying around in my mind. Second, there are two very valuable techniques I’m going to share with you that will help you deal with tough times in your life, and also change your state from stress or overwhelm to a more positive, happier one.

If you weren’t aware, my 8 year old brother is in a fight for his life right now. He has a very aggressive brain tumor, and since he was diagnosed he’s been fine. Until last tuesday. I guess his tumor grew a bit and it caused fluid to push on his optical nerves, and it’s making his vision blurry so he couldn’t walk without running into stuff, and he was experiencing a complete lack of energy.

I went down and saw him last week and did some advanced “energy circulation” techniques with him and made him feel a bit better. He’s doing really good now. He went to the doctor today, and was fine. But the doctor tried to isolate him and talk to him about the seriousness of his condition alone. By the way, he now has a new doctor and this is the first time they talked.

My brother takes after me — a healthy distrust of authority. He told the doctor he wasn’t going to talk to him. haha. Good for him. But it really upset my mom a lot how they tried to go over her head and make my brother Ryan do something he didn’t want to do.

So she came over and visited me after the hospital visit, and was shaken. Now I’ve been doing a lot of personal coaching lately, and what I find is people need “mind state strategies” as much as they need “internet marketing strategies”.

After we talked for a bit about it, I told my mom I wanted her to try an exercise. I told her I can see she was creating an image in her mind that was making her very stressful and overwhelmed. See, the only reason anyone experiences stress is because their brain creates certain chemical reactions in the body. That’s all stress — or any state is — a bunch of chemicals.

How does the brain know what chemicals to release? By how you take in the reality around you. And you do that with your senses, which then create a representation in your mind. So if you want to change your state, it’s simply a matter of changing how you represent your reality in your mind.

So here’s what I had her do first. I told her to bring up that image in her mind that was causing her to have stress. She did. Then I told her to paint over that image with a giant brush dipped in white paint, until the image was nothing but white. Then I told her to throw that image as far away from her as possible, and to disintegrate it so it didn’t exist.

Then I had her pull up the image again, and repeat the process, until the point that every time she pulled up that image, automatically she began to paint over it and disintegrate it. Instantly, she no longer filled stress or overwhelm.

Once I had her destroy the negative state, it was time to install a positive state in its place. So I said to her, “I want you to think of something you know you’ll be doing five years from now.” She did, and instantly she smiled and her whole body posture changed. I don’t know what she thought of, and I didn’t ask, but whatever it was, it was very positive.

Then, I told her: “Okay, point to that image. Where is it at in your mind?” She pointed slightly over her head and to her right. Then I told her to create an image of Ryan, and place that in the exact location that her previous image was. Then I had her do it three more times, until every time she thought of that image of her doing something five years from now, Ryan was also in that image.

Now whenever she thought of the future, she thought of Ryan. This was a biggie, because the doctors (aka idiots) say that Ryan only has a certain number of months left to live. The good thing about doctors is they seem to be wrong more than right.

Anyway, then I asked her to create an image of something she absolutely knew she’d be doing in 10 years. She had trouble with this. I got her to laugh to break her state, and then had her do it again and then had her point to where that image was in her mind. Then I said, “Now put an image of Ryan there”. She laughed and said she’d probably be picking him up from a probation officer’s meeting because my brother is a little hell raiser. Ha! But she was now smiling, and beaming and her whole body was glowing with positive energy. She called me later, and I could tell she was still on a “positive high”.

Anyone can use these techniques. Sure, it’s a lot easier if you had me there walking you through them. I can read body language and help guide you to make the right changes, and help you install the correct strategies. I just used a simple modality change to negatively hallucinate a bad representation of reality, and then I did a timeline shift to project a positive feeling into the future. I ran them through several times each to condition her neurology. And then I anchored them.

Total time of transformation: 5 minutes.

So I want you to try these two exercises out. Take something that has been stressing you out, and paint over that image in your my mind with white paint, and then disintegrate it. Conjure up the image again and repeat it until you start realizing that every time you create that image, you just begin to automatically paint over it and disintegrate it.

Then, create an image of something you know you’ll be doing in five years. And then take whatever skill or trait you want to have and place it in the same location as the image you created. Again, do it until you condition yourself to link the two things together. Repeat it with your ten year image. Then tell me how it made you feel by posting in this blog.

I’d love to hear your feedback on this.

-Jason

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My Thoughts on Arbitrage Conspiracy Launch, Details On New Membership Site

Saturday, December 13th, 2008


Did you guys follow the launch for arbitrage conspiracy?

I did. Strategically speaking, I think it was horrible, from start to finish. Not even taking into account the fact they missed their launch deadline, left all their JV partners out to dry, and then didn’t even address the issue publicly.

But let’s start from the beginning. We have an “unknown” cranking up to 100K everyday (of which I have no doubt is completely true). And now he wants to share his strategies with you.

So what launch strategy was used? One I call “Massive Proof”. In general, this is an excellent product launch strategy. You start by showing how your stuff works. Then you show how other people got great results with it. Then, you show how those who have seen your system have been blown away. You get a million comments on your blog showing proof that people are interested, and you use that to launch you product.

But in this particular instance, I think it was a bad decision. When you have someone who is pulling around 35 million a year, you don’t need massive proof. In fact, it works to your disadvantage. Why? Because it appears you’re trying too hard to prove yourself. You shouldn’t have to prove yourself at all.

Instead, you should you my technique called “I’ll guess I’ll take your money”. First, you make the launch low key. The main reason for this is because it instantly is different than how the standard product launches are done. People take notice — “wow, he’s not following the same pattern… I wonder why?” And so you’ve switched the dynamics of the relationship from the start.

Then, you plan into it. You explain that you’re not going to do a standard launch, and actually make fun of the standard launch.. this further differentiates you from the pack, and really gets you some attention, and causes of a lot of discussion in the internet marketing community.

This allows you to take the position of saying: “look, I don’t need a fancy launch. My stuff works. In fact, I’m really only interested in working with people who get it – I don’t want to have to try to convince you. I don’t have to, because I make way more money doing this than teaching it anyway. So this is only for people who are serious…”

Now everybody is watching your every move. What will you say next? You’re unpredictable, because you’re not following the standard cookie cutter launch sequence.

Then, you have to address the biggest issue – reason why. In this case, it’s such a crazy story, you need multiple reasons why you’re doing the launch. The main reason given in this case was that he wanted to create a massive network of CPA affiliates, to strengthen his own power in the CPA industry.

Superficially, that’s not a bad reason. But I think instead he should’ve taken the following reasons why.

Reason #1: “Entrepreneurial Boredom”. When you get good at something, it starts to get boring. And now I’m at a point where money is secondary to stuff that excites me and my passions. So I want to get more into teaching, and see if I can rise to the top with that skill.

Reason #2: I’m tired of being unknown. I’ve made my money behind the scenes. It’s lonely. I really want to be a part of a community, and find more people who’s values reflect mine, and make more friends.

Reason #3: I want to retire soon and I have a certain dollar figure I want to get in the bank before I retire. This will be a good revenue stream for me to help accomplish that, and wont’ take a lot of work on my part to get it.

Naturally, you have to expand on these reasons, and that should’ve been the main focal point of the launch… the proof should’ve been secondary, and in my opinion scaled down. Use a technique I call “journey momentum”. You start with a smaller, yet extremely desirable number. Then you show a bigger number. And a bigger number. That way when you present the 100k a day, it now looks believable. It’s akin to first asking someone on a date, courting them for a while and then asking for their hand in marriage, instead of walking up to a stranger and proposing.

Of course, it’s easy for me to “arm chair quarterback” this. Having participated in over 15 launches in the past year, I know that when you’re “in the shit” sometimes it’s better just to move forward half-assed than try to make it perfect.

And no doubt this was a very successful launch, from a financial point of view. Way bigger than any I’ve done, that’s for sure.

Anyway, I have a ton more insights into internet marketing just like this. A lot of them don’t fit into any “sexy product” but are extremely valuable. In fact, I’ve shot over 17 videos, or what I call “min-seminars” and my friend and business partner Robert Plank has done the same. We’ve put those in a membership area, and we’re going to launch our membership site on Monday, the 15th.

I think it’s got way more value than any other internet marketing membership site on the net. And in order to get you involved with it, I am going to offer two of the products I’ve recently just finished as bonuses if you say yes to the membership site on Monday.

They are “poor man’s product launch” — all the strategies I’ve used in the past year to orchestrate over 15 successful product launches (some outside the internet marketing niche). And the second is “Objection Manipulation”. I have proven a theory recently with certain product launches I’ve orchestrated behind the scenes and it’s this – a prospect can really only carry 3 to 5 objections in their mind at once. So what you do is subtly plant the seeds so that you control what those 3 to 5 objections are… and they are the exact ones yo have the perfect answers to. Then, when you go about answering them, the prospect naturally concludes that your solution is the ideal and only one for giving them relief.

I’m going to sell each of these products on their own, but their yours for free when you happily involve yourself in me and Robert’s membership site.

I’ll have more details for you tomorrow.

For now post your comments, and thoughts about arbitrage conspiracy launch. And also if you have any questions about the membership site, post that as well in this thread.

Thanks,
Jason

Posted in Uncategorized •  24 Comments »

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