Did you guys follow the launch for arbitrage conspiracy?
I did. Strategically speaking, I think it was horrible, from start to finish. Not even taking into account the fact they missed their launch deadline, left all their JV partners out to dry, and then didn’t even address the issue publicly.
But let’s start from the beginning. We have an “unknown” cranking up to 100K everyday (of which I have no doubt is completely true). And now he wants to share his strategies with you.
So what launch strategy was used? One I call “Massive Proof”. In general, this is an excellent product launch strategy. You start by showing how your stuff works. Then you show how other people got great results with it. Then, you show how those who have seen your system have been blown away. You get a million comments on your blog showing proof that people are interested, and you use that to launch you product.
But in this particular instance, I think it was a bad decision. When you have someone who is pulling around 35 million a year, you don’t need massive proof. In fact, it works to your disadvantage. Why? Because it appears you’re trying too hard to prove yourself. You shouldn’t have to prove yourself at all.
Instead, you should you my technique called “I’ll guess I’ll take your money”. First, you make the launch low key. The main reason for this is because it instantly is different than how the standard product launches are done. People take notice — “wow, he’s not following the same pattern… I wonder why?” And so you’ve switched the dynamics of the relationship from the start.
Then, you plan into it. You explain that you’re not going to do a standard launch, and actually make fun of the standard launch.. this further differentiates you from the pack, and really gets you some attention, and causes of a lot of discussion in the internet marketing community.
This allows you to take the position of saying: “look, I don’t need a fancy launch. My stuff works. In fact, I’m really only interested in working with people who get it – I don’t want to have to try to convince you. I don’t have to, because I make way more money doing this than teaching it anyway. So this is only for people who are serious…”
Now everybody is watching your every move. What will you say next? You’re unpredictable, because you’re not following the standard cookie cutter launch sequence.
Then, you have to address the biggest issue – reason why. In this case, it’s such a crazy story, you need multiple reasons why you’re doing the launch. The main reason given in this case was that he wanted to create a massive network of CPA affiliates, to strengthen his own power in the CPA industry.
Superficially, that’s not a bad reason. But I think instead he should’ve taken the following reasons why.
Reason #1: “Entrepreneurial Boredom”. When you get good at something, it starts to get boring. And now I’m at a point where money is secondary to stuff that excites me and my passions. So I want to get more into teaching, and see if I can rise to the top with that skill.
Reason #2: I’m tired of being unknown. I’ve made my money behind the scenes. It’s lonely. I really want to be a part of a community, and find more people who’s values reflect mine, and make more friends.
Reason #3: I want to retire soon and I have a certain dollar figure I want to get in the bank before I retire. This will be a good revenue stream for me to help accomplish that, and wont’ take a lot of work on my part to get it.
Naturally, you have to expand on these reasons, and that should’ve been the main focal point of the launch… the proof should’ve been secondary, and in my opinion scaled down. Use a technique I call “journey momentum”. You start with a smaller, yet extremely desirable number. Then you show a bigger number. And a bigger number. That way when you present the 100k a day, it now looks believable. It’s akin to first asking someone on a date, courting them for a while and then asking for their hand in marriage, instead of walking up to a stranger and proposing.
Of course, it’s easy for me to “arm chair quarterback” this. Having participated in over 15 launches in the past year, I know that when you’re “in the shit” sometimes it’s better just to move forward half-assed than try to make it perfect.
And no doubt this was a very successful launch, from a financial point of view. Way bigger than any I’ve done, that’s for sure.
Anyway, I have a ton more insights into internet marketing just like this. A lot of them don’t fit into any “sexy product” but are extremely valuable. In fact, I’ve shot over 17 videos, or what I call “min-seminars” and my friend and business partner Robert Plank has done the same. We’ve put those in a membership area, and we’re going to launch our membership site on Monday, the 15th.
I think it’s got way more value than any other internet marketing membership site on the net. And in order to get you involved with it, I am going to offer two of the products I’ve recently just finished as bonuses if you say yes to the membership site on Monday.
They are “poor man’s product launch” — all the strategies I’ve used in the past year to orchestrate over 15 successful product launches (some outside the internet marketing niche). And the second is “Objection Manipulation”. I have proven a theory recently with certain product launches I’ve orchestrated behind the scenes and it’s this – a prospect can really only carry 3 to 5 objections in their mind at once. So what you do is subtly plant the seeds so that you control what those 3 to 5 objections are… and they are the exact ones yo have the perfect answers to. Then, when you go about answering them, the prospect naturally concludes that your solution is the ideal and only one for giving them relief.
I’m going to sell each of these products on their own, but their yours for free when you happily involve yourself in me and Robert’s membership site.
I’ll have more details for you tomorrow.
For now post your comments, and thoughts about arbitrage conspiracy launch. And also if you have any questions about the membership site, post that as well in this thread.
Thanks,
Jason